Those paying attention will note that the woke gun control antics of Levi Strauss, which also owns Dockers, Signature by Levi Strauss and Denizen Brands, embraced gun control in 2016 as a corporate issue. That was the year the corporation asked customers to no longer bring guns into their stores. Those would include law-abiding gun owners who had to undergo a background check to first lawfully purchase their firearm and additional background checks to obtain a concealed carry permit.
In 2018, the clothing corporation announced a partnership with antigun billionaire Michael Bloomberg’s Everytown for Gun Safety gun control juggernaut. The corporation established the Safer Tomorrow Fund, which funds activists and nonprofits on “gun violence” issues. Bergh wrote in Fortune at the time that he wasn’t anti-Second Amendment, but when the corporation donates millions of dollars to groups like Everytown that want to ban entire classes of firearms and deny Americans their Second Amendment rights instead of advocating for holding criminals accountable, it’s hard to say it’s not trying to chip away at gun rights.
Since then, they’ve partnered with other groups, including Giffords’ Impact Network, to pass what it calls “meaningful gun safety legislation.” Yet, Levi Strauss was nowhere to be found when the firearm industry pushed the FIX NICS Act to get signed into law. That’s the law that provides states with the resources and compels federal agencies to submit all disqualifying adjudicated mental health and criminal records to the FBI’s National Instant Criminal Background Check System (NICS).
Giffords, Everytown, Bloomberg and Levi Strauss aren’t interested in the hard work of holding criminals accountable for their horrific crimes. Instead, they cover up the real problems with thin fabric and misdirect attention to those who have nothing to do with it. Levi Strauss’s sustainability efforts aren’t solving the problems of runaway crime. It’s a cheap knock off they’re selling to woke customers.
Larry Keane is the senior vice-president for government and public affairs, assistant secretary and general counsel for the National Shooting Sports Foundation.