Shannon Watts, who runs Bloomberg’s Moms Demand Action, called Eddie Eagle “a thinly veiled ad campaign intended to create future firearms buyers.”
“For a really long time, the NRA has pretended that Eddie Eagle is a responsible way to teach kids about gun safety,” Watts told the Beast. “But it’s actually more like a marketing or a propaganda tool, similar to Joe Camel in marketing cigarettes to kids. And thankfully, Eddie Eagle is going by the wayside, much like Joe Camel did.”
This is pure gibberish. The Eddie Eagle program is about as far from a marketing campaign as you can get. It makes no value judgements about firearms, and does not endorse any of the shooting sports. In fact, in none of the cartoons, books, pamphlets or videos does Eddie ever touch a gun. It is Watts, herself, who is a “marketing or a propaganda tool.”
About the only thing the Beast story got right was a comment about former NRA president and current board member, Marion Hammer, who created the Eddie Eagle program in 1988. It was Hammer who assembled the multi-disciplinary taskforce that designed and implemented the curriculum.
“Contacted on her personal cell phone by The Daily Beast, Hammer hung up,” the story states.
I know Marion. She doesn’t suffer fools. She definitely hung up.
The Second Amendment Foundation’s Investigative Journalism Project wouldn’t be possible without you. Click here to make a tax-deductible donation to support pro-gun stories like this.